LG OLED77B42LA

Years of innovation just can't be imitated. OLED's industry-leading, unique, custom alpha chipset provides an unparalleled viewing experience.

11 years later, still at the top

We still have the world's favorite OLED.

Intelligence to the core

The alpha 8 AI Processor chip refines OLED with additions that offer transformative and lifelike detail.

Images just for you

Select your favorite images and AI Picture Wizard creates an image to match your unique taste from 85 million options and saves it in your profile.

The optimal audio for your room

The sound system detects the layout of your room and where you are sitting and creates a dome of sound around you, perfectly tailored to the unique acoustics of your space.

Intelligence that always provides bright light

Brightness Control detects the light in your room day and night and balances the image accordingly, for crisp and clear images.

AI refines the resolution

After setting the frame, AI Noise Reduction and AI Super Resolution boost every scene.

Lifelike audio roars through your room

Be fully immersed by an all-encompassing 9.1.2 virtual surround sound system.

Impactful sound resonates

AI processor refinements give you a dynamic sound booster with incredible power.

Sound that matches what you're watching

Adaptive Sound Control balances audio in real time based on genre.

Endless contrast for endless impact

Scenes come vibrantly to life at the points where the darkest shadows meet the brightest lights.

Scenes shine with lifelike color

100% color volume boosts rich colors and 100% color fidelity maintains shadows without distorting them.

Extend the life of your OLED

Relax more and enjoy more with integrated panel care that keeps your screen like new longer.

As close as you can get

Incredibly slim lines allow you to focus fully on the entire screen, without distraction, and it fits beautifully into your décor.

A suitable size for every experience

Discover a size for every room and taste with a range from 55" to 77".

A new TV every year for 5 years.

Stay up-to-date with useful features and technologies thanks to 4 promised webOS upgrades over a 5-year period.

Create your own unique TV experience

Enjoy TV tailored specifically to your needs with My Profile, AI Picture Wizard, AI Concierge and Quick Cards.

Authentic movie scenes come to life

Transform your movie nights. Dolby Vision's ultra-vivid visuals and FILMMAKER MODE™ support allow you to experience the movie the way the director envisioned it with optimized picture quality without disruption or too many extras.

Immersive sound surrounds you

Hear the action all around you with the unparalleled clarity, detail and spatial depth of Dolby Atmos.

Where fast-paced action never falters

Ready to win with AMD FreeSync Premium, G-SYNC compatibility, 120Hz Mode and VRR.

Control exactly where you want it

Never pause with the Game Optimizer and Game Dashboard.

Access all your favorite games

Thousands of gaming worlds at your fingertips. Discover a wide range of cloud games and stream them directly to your screen without ever having to download or install updates.